A facility running Upper Hand at $199 plus TeamBuildr at $90 is already paying $289 a month for two systems that do not talk. Connect starts at $250 a month for both halves.
| Product | Price | What it is |
|---|---|---|
| TrueCoach | $26 to $137/mo by client count | Personal-training programming |
| Connect | From $250/mo | Programming and facility operations in one app |
TrueCoach pricing comes from public listings we reviewed in 2026 and may have changed. Check with TrueCoach for current pricing.
TrueCoach is a programming tool for personal training. It does not run the business, so a facility using it adds an operations tool on top. Connect does programming, scheduling, payments, video and reporting in one app.
Every plan includes the whole platform. The price depends only on athlete count.
| Athletes | Price | |
|---|---|---|
| Up to 30 | $250/mo | Start at $250 |
| Up to 70 | $449/mo | Start at $449 |
| More than 70 | Custom (Enterprise) | Contact us |
Want to run your own numbers? Use the switch calculator.